E-commerce in
Asean is fast approaching a growth inflection point. After the dot-com bubble
burst in the early 2000s, blog shops started to slowly emerge. Electronic commerce, commonly known as e-commerce, refers to commercial
transactions conducted electronically over the internet. This traditionally
encompasses the buying and selling of products or services through online
retail.
Towards the end
of 2000s, more and more are using blogging (e.g. Blogger.com) and social
networking platforms (e.g. Facebook) to setup their online stores. With 28
million people, Malaysia has an internet penetration of 61%, behind New Zealand
(86.2), Korea (81.5), Australia (78.9), Japan (78.7), Singapore (75.1), and
Hong Kong (75) (source:
Google).
Increasingly better and cheaper online payment solutions too are catalyzing
e-commerce activities in Malaysia
Latest is major
e-commerce players like Rakuten, Qoo10, Groupon, LivingSocial, Rocket
Internet, eBay, Naspers are venturing into Southeast Asia region.
Why they are here?
WHY THERE ARE
HERE?
1. ONLINE BEHAVIOUR
According
to the behaviour of internet user, Southeast Asia in general is consists of
young countries, which is an ideal environment for e-commerce growth.
Indonesia, Singapore, Malaysia, Thailand, Vietnam and Philippines all have more
than 50% younger (below 35 years old) online populations. Thus, it is one of
the reasons why they are here in Southeast Asia.
1. MALAYSIA AS AN INDICATOR
Malaysia
will serve as a good reference point for Southeast Asia for its multi-racial
population, and also by having moderate market size and growth potential. Growth in Malaysia’s e-commerce market has been fueled by the country’s
up-and-coming middle class. Online travel in particular, through retailers like
AirAsia.com, has witnessed a boom in sales, which in the Malaysian market alone
totaled US$90.8 billion in 2013.
Top
& Popular E-Commerce Sites in Malaysia
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